Market Size and Growth Trends
- The global biscuit market is projected to reach $43.7 billion in 2025 and grow to $68.3 billion in 2034, a compound annual growth rate of 5.09%.
- The European market is one of the most mature biscuit markets, with a market size of €13.2 billion in 2020 and a projected compound annual growth rate of 5% (2016–2026).
- The US market is one of the largest biscuit markets globally, with a market size of approximately $21 billion in 2019 and maintaining steady growth.
Manufacturing Trends and Product Directions
The trend towards health is evident: European and American consumers increasingly prefer biscuits that are low in sugar, low in fat, high in fiber, and high in protein, driving manufacturers to adjust their recipes, such as by incorporating ingredients like legumes and whole grains.
Clean label products are becoming mainstream, emphasizing simple ingredients and the absence of artificial additives, meeting consumer demand for “natural” and “healthy” products.
Demand for organic, gluten-free, and functional biscuits (such as those with high protein and probiotics) continues to grow, making them key R&D areas for manufacturers.
Supply Chain and Manufacturing Challenges
- Rising Raw Material Costs: Fluctuating prices of raw materials such as sugar, flour, and cocoa, as well as trade tariffs (for example, between Europe and the United States and with other countries), are putting pressure on manufacturing costs.
- Increasing Supply Chain Localization Trends: To mitigate global supply chain risks, some European and American biscuit manufacturers have begun localizing sourcing and production to enhance supply chain resilience.
- The increasing adoption of automation and quality traceability systems is improving manufacturing efficiency and food safety, enabling them to meet stricter regulatory requirements.
Our Opportunities
Against the current challenges facing the European and American biscuit manufacturing industry, including fluctuating raw material costs, supply chain uncertainties, and increasingly stringent food safety regulations, our company’s biscuit production lines, with their highly automated and flexible design, offer significant competitive advantages to downstream customers:
- Full-Chain Automated Control: Reduces manual intervention throughout the entire process, effectively reducing the risk of cross-contamination caused by manual labor and significantly improving product consistency and food safety, meeting the stringent requirements of the European and American markets for clean labels and high-quality products.
- Modular and Flexible Production Capabilities: Rapidly switching between recipes and molds allows us to flexibly respond to the diverse needs of the European and American markets for functional biscuits, such as low-sugar, gluten-free, and high-protein options. This helps customers shorten their new product launch cycles and capitalize on the healthier trends.
- Energy management system and high-efficiency heat recovery device: Compared with traditional production lines, energy savings reach over 30%, helping customers effectively reduce operating costs and increase profit margins in the European and American markets where energy prices are high.